Today we’re working on what essentially is a Request For Purchase (RFP). Not technically an RFP, but what essentially adds up to an RFP: a potential home seller who we met with already, met with again, gave a listing presentation to, met with again, and now after she went radio silent for a few months sent a list of 10 questions that she wants answered by the three agents she’s considering.
So much “hurry up and wait” with this person who doesn’t seem able to make up her mind on when she wants to sell, if she wants to sell, and who she wants to sell with. I keep asking myself, are we just wasting our time in meeting after meeting after meeting after meeting and with all these various requests for information for a person who seems reluctant to just make a decision?
To be honest, I’ve gotten increasingly cynical over the years.
I think back to a software opportunity I had back in 2003.
A client was upgrading their hardware and so many of their software vendors were charging exorbitant rates so that the client could continue the same exact software (pre-SaaS days) but on different hardware. So suddenly software that cost my client $2 million to run per year was suddenly going to cost $12 million to run per year although they weren’t going to be actually doing anything differently with that software (same business cases, same number of users, etc. etc. etc.). Of course, the client was very frustrated.
Of course, I detected a chance to help the client. But jas as importantly, I smelled blood. We could take advantage of our competitors charging so much and look into replacing them for less money.
It’s hard to remember now, but the economy wasn’t awesome in 2003. Companies were still recovering from their exorbitant spending on Y2K and “e-business” from the 1990s, still recovering from the post 9/11 and post-Enron layoffs of 2001, and just weren’t investing a lot of money in new software. So we software sales reps had to seize any opportunity we could when we could if we wanted to make quota and (like me) pay for our kids’ private school tuitions. And so I sprang into action.
For four months, I had sooooooooooo many meetings with this client. I overviewed the general idea (replacing the more expensive competitors’ software with our software). I did discovery meetings to find out how they were using their software, then internal meetings to find out if we could indeed replace some of our competitor’s software for cheaper, then showing the client how we would run the software cheaper and doing demos on that software, then meeting with all the various stakeholders at the client site who used the competitors’ software to show them how they would be able to use our software in the same way, and so on and so on. And, by the way, the client was a three hour flight away and this was before Zoom so this meant nearly every week I was flying for three hours each way to conduct all these meetings.
At any single step of the way, the client could have said, “Screw it, I’m not going to upgrade all my hardware,” which would have meant he didn’t have to deal with the software upgrade fees. Or a stakeholder could have said, “We’re not replacing our software! We’ll just increase our budget to continue running the same software.” Or the software companies we were looking at replacing could have said, “We’ll waive the upgrade fees.” And any single one of these scenarios would have killed my opportunity and erased all my hard work.
But I continued on. Every week for four months I hopped on a plane, left my beloved kids and home (and car) for a few days, and tried to make magic happen because I believed that I could make this happen and that I would get a nice commission check at the end while saving my client a lot of money.
Finally, at 6pm on Friday August 29th 2003 (I’ll remember the date for the rest of my life), after a hectic week where we were trying to get this signed before month end so my bosses could meet their monthly numbers and we could keep the higher-than-normal-but-expiring-at-the-end-of-the-month discounts that my desperate bosses had approved, the client signed. I’d done it!! That three hour flight home late Friday night? Some of the best three hours of my life. I sat there in silence, nursing a celebratory vodka soda, reveling in the joy and relief that it was over, grateful that my hard work was going to save my client money and fill my family’s coffers and also give my family a free trip to Hawaii for making quota. The deal was signed. The client was going to benefit, and my company was going to benefit and my family was going to benefit.
Looking back, it was such a long shot. I can’t believe it actually happened. I don’t know that I’d believe today like I did back then, that I would pursue it as doggedly today as I did back then, because the reality is I’ve seen too much since then. I saw the time that a rep was on the verge of winning the deal and — boom — the client was acquired and so the deal was called off. I saw the time when my peer did everything I did in 2003 and was about to ink a major deal with a 6-figure commission check except she was laid off before the deal was inked because the Suits In The Ivory Tower wanted to make their profit numbers so cut sales headcount. Not long after she was let go, the deAL was signed and our company got its money but another rep got the commission check for my peer’s amazing work. That’s the stuff that keeps me awake at night. That I hadn’t experienced or witnessed back in 2003 so believed anything and everything was truly possible with enough perseverance.
Anyway, I’m realizing that to be a truly passionate sales person, a person has to be a resilient optimist to the extreme. To believe. To doggedly pursue. To doggedly jump over every single hurdle while continuing to believe that when all their hard work is over the contract will be signed and everyone wins. They have to be like Teddy Roosevelt Jr. on D-Day when everything seemed to be going awry and he said, “We’ll start the war from right here” then started doggedly moving forward in the face of (literal) death.
Thinking on all this, I’m proud of myself. I’ve done it. I’ve done it more than once. I’ve done it as recently as the past few years, doggedly pursued the impossible and then come out ahead. And if I’m honest with myself I’ll do it again despite my reservations. In fact, we’re going to submit this pseudo-RFP and win the listing.
And as much as anything, I believe this: a great sales person (not a lucky one, or a right-time-right-place one, but a great one, a truly great rainmaker, must be the resilient optimist to the extreme.